Coping with COVID-19: Episode Five
On May 16, 2020, Selfless Hands Foundation met with LeKeytha Dukes of Back to My Roots and Jason Greaves of Beard Gang University.
About the founder of Beard Gang University: Jason Greaves’ desire to create something that he could be passionate about led to founding “Beard Gang University”. Through his extensive research and brilliant strategy, he successfully created a brand that celebrates men with beards and the women who enjoy beards as well. What sets Jason Greaves apart from others is that he eliminated the word competition in regards to his brand. He is intentional about collaborating and building relationships with individuals and businesses that are mutually beneficial.
Beard Gang University is a brand that specializes in beard-related apparel and products. He creates t-shirts, hats and hoodies for men and women as well as exclusive specialty items like the custom B.G.U. bowtie which was executed by friend and fellow business owner, Ronald Jordan of Knotted Bow Ties. Beard Gang University currently serves customers nationally from Northern and Southern California, Tennessee, Texas, Alabama, North Carolina, Alaska to other states within the United States.
Website: www.BGUonline.com
Phone: 405-283-6642
Email: Jason@BGUonline.com
Instagram: www.instagram.com/BeardGangUniv
Facebook: www.facebook.com/BeardGangUniv
Twitter: www.twitter.com/BeardGangUniv
About the founder of Back to My Roots: Back to My Roots Clothing was established in April 2013 by LeKeytha Dukes. Back to My Roots Clothing is designed for men, women and children who desire to embrace their origin, history and culture through fashion and accessories. Not everyone feels a connection with their cultural heritage, but many people do.
What is it about cultural heritage that draws these people to it? Some may think traditions are archaic and no longer relevant, and that they are unnecessary during these modern times. Perhaps for some, they aren’t; but for others, exploring cultural heritage offers a robust variety of benefits. Culture can give people a connection to certain social values, beliefs, religions and customs. It allows them to identify with others of similar mindsets and backgrounds. Cultural heritage can provide an automatic sense of unity and belonging within a group and allows us to better understand previous generations and the history of where we come from.
Back to My Roots cherishes the aspect of culture that inspires: love, unity and community.
Website: www.btmrclothing.com/shop
Phone: 405-234-7381
Email: BTMRSHIRTS@GMAIL.COM
Instagram: https://www.instagram.com/back2myroots__/
Facebook: https://www.facebook.com/back2myrootsokc/
Watch our discussion about the life of entrepreneurship and the effect the pandemic has made.